Intro to PPC
Pay per click (PPC) is a type of advertising on the internet that pays for every click. Most PPC marketers use this type of marketing to advertise their products and services on Google, Facebook, or other websites. Some PPC marketers spend more than $2 million per month on their ads while others spend less than $10 per day.
Paragraph: The effectiveness of a PPC marketer largely depends on how much they spend. Typically, those who spend more have a higher ROI (return on investment) because they're appearing in front of a wider audience but also because they can afford to be more specific with their keywords.
PPC stands for Pay Per Click and is the most popular form of online marketing. PPC campaigns have a slim budget upfront with big payoffs. One of the main things to manage in PPC is the keyword. For example, if you're starting a business that sells coffee then your keywords could be "coffee beans", "coffee cups", "fresh brewed coffee" and so on.
Pay-per-click (PPC) advertising is an online advertising model where advertisers pay to have their ads appear alongside search engine results pages, blog posts, and other content. There are two types of PPC ads: text and display. Text ads are small hyperlinks that lead to a page of text describing the ad's offer. Display ads include banner ads, videos, and other large graphic images. The costs for these types of ads depend on the marketer's budget and whether they want to bid on a keyword or not.