What is Social Media Marketing?
Social media marketing is a type of marketing that focuses on advertising through social media. A business can post information about their products and services to their social media and network with customers in the process. Businesses increase brand awareness, create a humanized brand, and interact with their customers by using social media marketing.
Social media marketing is the process of using social platforms and websites to market your business. It can be a powerful tool if used correctly because it allows your potential customers to see who you are and what you do. It helps them feel more connected to your business and should increase customer loyalty. Social media marketing is used to promote goods and services. Twitter, Instagram, and Facebook are the top three social media platforms used by businesses. Other examples of social media include Google+, Pinterest, Reddit, and LinkedIn. In addition to posting information about your business, you should interact with customers through the comments section of your posts.
Typically this type of interaction will send you notifications on your cell phone or tablet which allows you to respond in real-time. Social media marketing is a form of digital marketing which involves using social media platforms and websites to promote a product or service. In general, each social media platform has unique features that can be used for marketing. For example, LinkedIn is typically used for B2B marketing, Twitter is typically used for microblogging, Pinterest is typically used for visual marketing, Instagram is typically used for branding and building reputation through pictures, YouTube can be used for video marketing and knowledge sharing. A business can use each of these elements to create a combined marketing campaign using social media. For example, a business could post an instructional video on YouTube to promote its products, generate discussion and answer questions on LinkedIn about the video's topic, post pictures of the products on Instagram which could generate conversation and shares on Pinterest and tweet about the video. This combined use of social media marketing is called social media optimization (SMO) as it utilizes multiple platforms where each platform can drive traffic to another platform or acquire more customers.